Kelowna-based digital content organization donates over $100,000 to B.C. SPCA

A non-fungible token (NFT) trader with roots to dogs is supporting real-life animals.

Kelowna-based RuffLife Rescues NFT donated $101,357.91 to the B.C. SPCA Friday.

The organization launched in December of 2021 with a promise to donate all profits from sales to the SPCA.

“Our team at RuffLife rescues is incredibly proud to be able to make such a significant donation to the B.C. SPCA in order to help provide a better quality of life for animals in our community,” said Daniel Gray, Founder and CEO of RuffLife Rescues, in a release.

“My family rescued our 17-year-old dog Ozzy and he has served as part of our inspiration for wanting to give back to the B.C. SPCA.”

NFTs are digital content like videos and images that can be bought and sold on cryptocurrency block chains.

The donation was made using Solano cryptocurrency, making it the largest charitable donation using Solano in Canada.

“We are overwhelmed at this incredible donation. It is a significant gift and definitely the largest crypto gift we have ever received,” said Charly Jarrett, Digital Giving Specialist at the B.C. SPCA.

“RuffLife and their community have shown such kindness. Our hearts are also so full knowing that Ozzy, like so many dogs do, inspired Daniel so much. We just can’t thank RuffLife enough!”

RuffLife Rescues continues to sell its digital content and plans to provide the SPCA with further donations in the future.